Confectionery looking for new, energetic brand presence

Candy. It's fun. It's bright and energetic. It provokes feelings of nostalgia for adults and creates sheer joy and pleasure for kids of all ages. The candy market has been transformed and elevated into experiential brands with Dylan's and M&Ms and JellyBelly. 

Lollilooz knew there was a challenge entering this marketplace and wanted to create a brand that could stand on its own in tight competition. We wanted to retain some of the elegance and tradition of their British roots while also giving them a strong footprint
in the United States.