Combining tradition and history with modern elegance

With the rapid growth in the luxury spirits market, the client wanted to replicate the success they had with their new gin brand. We created a strategic plan that would capture the emerging young demographic as well as convert the older, more established spirit drinkers. 

We were asked to develop a comprehensive brand plan: name, logo, bottle design, point-of-purchase and bar displays, advertising, and a trade show booth for the product launch. 

Bespoke felt it was important for this award-winning brand to create not just those distinct tactical requirements, but to also ensure that this brand created a unique emotional experience within the marketplace.