Shayne Mackey

Shayne has 20 years in Marketing, Advertising and Public Relations holding positions in account management, creative and brand strategy.

Shayne started her career at Saatchi & Saatchi Healthcare (formerly Klemtner Advertising) where she held positions in account management and creative and was instrumental in the successful launches of PRILOSEC (AstraZeneca), IMITREX (GlaxoSmithKline), and assisted in various new business projects as well as with other clients within the agency.

Shayne joined Fenix Design where she worked as a Senior Art Director, working with the healthcare clients including: Claritin (Schering-Plough), Integrated Therapeutic Group, and Evolution Health Initiatives.

Shayne headed to the west coast and launched INTEGRILIN, an intravenous treatment for patients with acute coronary syndromes, with COR Therapeutics, Inc. While working on the client side, she was responsible for building and managing an internal agency managing all marketing, sales, and sales training materials which including print, web, multimedia and interactive solutions. Additionally, Shayne built and managed all trade show and event materials and produced and orchestrated all launch meetings and national sales meetings.

Moving back to the east coast, Shayne developed a second internal creative group with Millennium Pharmaceuticals and launched VELCADE, a first-line treatment for multiple myeloma. While in Boston, she continued to manage INTEGRILIN with Millennium’s cardiovascular marketing group as well as develop and grow the company’s oncology franchise.

After 8 years of client-side experience, Shayne decided to join the ranks of the agency world again and became the Creative Director for VoxMedica where she worked on various accounts including Aviva (Baxter), TevTropin (Teva), Avastin & Lucentis (Genentech), Aricept (Pfizer), and Revlimid (Celgene).

Just before venturing out on her own, Shayne worked with Feinstein Kean Healthcare (Ogilvy PR Worldwide) working in both their healthcare and life sciences practices focusing on high-level creative strategy and brand development.

She has also been a consultant for various biotech and healthcare related companies working on brand development, product launches, packaging, and creative development.

Additionally, Shayne has spent the past 6 years consulting in the Global Health space with various NGOs providing marketing, creative and branding efforts to assist in delivering quality health care to people in the developing world. 

Shayne holds an executive MBA from Harvard Business School in marketing and design management. She also holds a Master of Fine Arts in Graphic Design, with a focus in brand strategy from the Savannah College of Art and Design as well as a Bachelor of Arts in Broadcast Communications and Graphic Design from Elon University.

Info

458 Caswallen Drive
West Chester, PA 19380
650.346.3719

shayne.mackey@mac.com